I was challenged with designing a responsive, multi-branded, retina, ecommerce website on a new Demandware platform.
This involved creating pixel perfect designs for every possibly page on the site. Organised into 3 sections; Search and Browse; Checkout; and My Account. I worked with an external team of developers and the JVG in-house ecommerce and IT teams to implement.
I needed to specifically consider the needs of the customer when shopping, whilst focusing on improving customer journey, improve click through rates and AOV across devices.
I also redeveloped and designed a simplified 5 step checkout. The checkout needed to be easy to navigate, and easy to purchase across all devices (Desktop, tablet, mobile). Designs provided needed to pixel perfect with input fields a specific height and width, and easy for the customer to enter their details across all devices.
Details such as the typeface size on mobile needed to be carefully considered as the general minimum font size is 14px to be legible.
These websites went live in August 2014 and the site won a Drapers Award for Best Website Redesign/Relaunch in April 2015.