GEORGE.COM DIGITAL BRAND GUIDELINES, MARCH 2013

A document outlinging the digital brand guidelines after the redesign of the George at ASDA clothing website.

Whilst working at Biglight, I was heavily involved with the redesign of the George at ASDA website. Establishing, colours, fonts, layouts and landing page designs

After redesigning the website, I felt it was important to keep design consistency across the site, so I produced online brand guidelines.

I felt it was important to create a set of guides that other designers could pick up and use. It is vital for the customer journey that font sizes, Call To Action buttons, colours and George branding remains consistent throughout.

The guides proved to be very useful and were used frequently by all the designers.