GHOST THE MUSICAL CAMPAIGN 2015

The marketing campaign and design collateral for the production.

I created the logo initially, a design that replicated the end of a beating heart on a life support machine reading. I wanted the design to be different to existing branding for the Broadway and West End productions.

I designed and created an entire branding and theme to promote the show as above and below. I felt it was important that all collateral sat well together and matched.

I also produced a series of headshots, with a transparency, that gave the characters a ghostly representation.

Collateral included: logo; poster; flyer; stylised headshots; homepage graphics; landing page; social media imagery, takeover and graphics; A4 show programme and cast t-shirt design.