GEORGE.COM MAY 2013

George online women's swimwear shape guide

To help the customer identify the most suitable swimwear for their shape, George requested a creative content asset page that fulfilled these needs. I decided to produce a design that displayed what I considered to be the main types of beachwear.

I also decided to include merchandising spots for the main swimwear categories and related categories such as flip flops. I used a more editorial-style font whilst keeping to the style of the brand.